Importance of Customer Satisfaction

okThe importance of customer satisfaction is apparent when you realize that, without customers, you don’t have a business. A single unsatisfied customer can send more business away from your company than 10 satisfied customers. The more you focus on customer retention and customer support, the more long-term business you’ll get. It’s worth it to focus on customer satisfaction strategies, no matter how large or small your company is.

Understand your customer.
A business relationship, just like any other relationship, relies on both people getting their needs met. No matter what type of business you are in, all customers want the same thing. They want to feel welcomed and appreciated by you and your staff. They don’t want to get the impression that they are just being used by you for money. Small interactions like “Thank you” and a nice smile can go a long way toward customer satisfaction.

SET PRINCIPLES FOR WOKERS.
A big part of customer satisfaction is reliability. If customers come to expect a certain mode of behavior from you and your employees, you should deliver it to them each and every time. Customers want to be able to rely on you. They expect consistent delivery times and support. By training your employees to treat all customers with the same respect, your customers will all have the same experience with your company, which will increase customer satisfaction.

Accept your faults no matter what.
Customer satisfaction is at its most important when something goes wrong in the chain of delivery. Whether a customer was double charged or didn’t receive what she ordered, your employees need to handle the situation with the utmost care. Your employee should apologize and take steps to rectify the situation. The phrase “the customer is always right” is at the core of a good customer satisfaction strategy. It doesn’t matter whether or not the customer misread the instructions or made the mistake; your employee should take steps to make the customer happy.

You can study all this in my school, Tampere Ammatiopisto

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